Bakery Bettray
The Bakery Bettray is a family-run small business with the best „Spekulatius“ (traditional almond biscuit) of the region. We determined tradition, craftmenship and quality as the key values of the business. We then translated it into a striking logo design. In the next step we designed the packaging for the famous Bettray Spekulatius. It was especially important to develop a concept that is easy to handle and cheap in production. By using old black and white family photos we created an authentic image that focusses not only on the product itself but also on the history and the human beings behind it.
